This post is about something that is actually happening with one of our online products.
There are some people out there that want to make a quick buck without putting in the effort, no matter what the cost. As an example, somebody is copying one of our websites and simply changing our payment link to a payment link that goes directly to their own PayPal account.
So how does this affect our company? For starters, people that purchase from this other website are not getting the product being described. The real product offered from Swerd Publishing consists of hours of videos and hundreds of pages of information. Swerd Publishing even offers their product on DVD. However the copycat product is a simple eBook of just 80 pages. Not only that, the copycat uses our logos, company name and contact information.
People that purchase the copycat product think they are purchasing from us. They then contact us explaining that this is not what they expected.
This hurts our company reputation and website reputation. To date we have successfully taken over 40 websites offline and will continue to remove any further infringing websites that pop up in the future.
If you are a customer of Swerd Publishing and suspect you have purchased one of these "copy products" please contact us and provide as much information as possible.
We will then provide you with the steps necessary to get the product you expected at no extra cost.
Tuesday, March 30, 2010
Sunday, March 21, 2010
To self publish or not?
Very few people ever think of self-publishing their website or blog content. Yet behind this simple thought lies a secret that has opened the flood gates of traffic for many.
I am not suggesting that you go out and publish a book (although this is even a better idea), what I am talking about here is online self-publishing. One of the wonderful things that the World Wide Web has done is turn millions of us into online self-publishers. You see by having a web site or blog, whether you acknowledge it or not, you are already self-publishing.
But it gets really powerful when a webmaster or blog owner goes beyond their own site and self-publishes their content elsewhere, in other people's sites. It becomes even more interesting when they go even further in self-publishing and create an information product from their web content and offer it for sale online. Some smart webmasters are even doing both but using the former to help sell the latter.
By creating and promoting information products based on your site's contents, you will often find that you are generating even more interest in the free content on your site. Since what is already on your site is similar to what you are selling, many people will want to examine it before they purchase your product. Others will want to glean as much as possible from it so as to avoid purchasing your product.
Are you getting an idea of the power there is in self-publishing your content?
Online Self-publishing Is The Future And the Future Is Already Here
According to a recent article in BusinessWeek magazine, blogging is rapidly redefining media worldwide. If we take a moment to consider the role blogs have been playing in recent elections, most notably the 2004 US presidential elections, then it becomes clear that this is in fact an understatement.
Blogs are at the forefront of online self-publishing and it is not surprising that they are a powerful online marketing tool these days, frequently used by many Fortune 500 companies in their marketing plans.
This article was written by Christopher K. His blog can be found here: http://100grandonlinewriters.blogspot.com/
I am not suggesting that you go out and publish a book (although this is even a better idea), what I am talking about here is online self-publishing. One of the wonderful things that the World Wide Web has done is turn millions of us into online self-publishers. You see by having a web site or blog, whether you acknowledge it or not, you are already self-publishing.
But it gets really powerful when a webmaster or blog owner goes beyond their own site and self-publishes their content elsewhere, in other people's sites. It becomes even more interesting when they go even further in self-publishing and create an information product from their web content and offer it for sale online. Some smart webmasters are even doing both but using the former to help sell the latter.
By creating and promoting information products based on your site's contents, you will often find that you are generating even more interest in the free content on your site. Since what is already on your site is similar to what you are selling, many people will want to examine it before they purchase your product. Others will want to glean as much as possible from it so as to avoid purchasing your product.
Are you getting an idea of the power there is in self-publishing your content?
Online Self-publishing Is The Future And the Future Is Already Here
According to a recent article in BusinessWeek magazine, blogging is rapidly redefining media worldwide. If we take a moment to consider the role blogs have been playing in recent elections, most notably the 2004 US presidential elections, then it becomes clear that this is in fact an understatement.
Blogs are at the forefront of online self-publishing and it is not surprising that they are a powerful online marketing tool these days, frequently used by many Fortune 500 companies in their marketing plans.
This article was written by Christopher K. His blog can be found here: http://100grandonlinewriters.blogspot.com/
Whats new this week?
This week we are going to transfer one of our main products from a digital version to a complete physical package that will be sent to customers.
This pack will consist of 3 40 minute DVD's and a 60+ page fully binded guide.
So what do we have to do to make the switch?
The order process on the website will have to be completely re-modeled with new graphics/text and order forms will need to be changed to accept the customers shipping address. This is going to be our first physical product to be sold from a website as up until now we have only dealt with downloadable versions. Needless to say, it's going to be an exciting change for all of us at Swerd Publishing.
I will keep you updated on the whole process. Stay in touch!
This pack will consist of 3 40 minute DVD's and a 60+ page fully binded guide.
So what do we have to do to make the switch?
The order process on the website will have to be completely re-modeled with new graphics/text and order forms will need to be changed to accept the customers shipping address. This is going to be our first physical product to be sold from a website as up until now we have only dealt with downloadable versions. Needless to say, it's going to be an exciting change for all of us at Swerd Publishing.
I will keep you updated on the whole process. Stay in touch!
Thursday, March 11, 2010
Now Donating to Charity
As of March 11 2010 Swerd Publishing now donates a portion of income to 3 charities.
The charities are Unicef, Oxfam and the Starlight Foundation.
Our current payment plan is $350/month to Unicef, $350/month to Oxfam and $700/month to the Starlight Foundation.
Over the next few posts I will give more details about each of these charities and how our donations are helping others. Also, I will provide some links if you would like to make a small donation too.
The charities are Unicef, Oxfam and the Starlight Foundation.
Our current payment plan is $350/month to Unicef, $350/month to Oxfam and $700/month to the Starlight Foundation.
Over the next few posts I will give more details about each of these charities and how our donations are helping others. Also, I will provide some links if you would like to make a small donation too.
Wednesday, March 10, 2010
The Swerd Publishing Blog
Hi Guys,
Thought I would start a new blog about current and future business plans and whats new in the online publishing industry. More information about Swerd Publishing can be found here: www.swerdpublishing.com
Keep in touch for my next posts!
Bye for now.
Thought I would start a new blog about current and future business plans and whats new in the online publishing industry. More information about Swerd Publishing can be found here: www.swerdpublishing.com
Keep in touch for my next posts!
Bye for now.
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